How Social Media has Changed SEO

 How Social Media has Changed SEO
Social media websites have spread like wildfire over the past couple of years. Today, so many people spend more time on Facebook, Twitter or some other social network than any other website.

Aside from connecting people, social networks also provide advertising opportunities. Take Facebook, for example. What do you do when you come across a website with half a billion active users? Develop Facebook Web promotion strategies and use the website as a marketing tool, of course.

It's not surprising to find so many businesses utilizing Facebook Web promotion these days.

In fact, lots of businesses have an FB page as their second homepage. So, the challenge here is how to use social media SEO to your business' advantage.
Social Media SEO

It's not so hard to advertise via Facebook Web promotion. FB and other social networks allow you to post ads, updates, pictures and videos in a snap. When it comes to search engine optimization (SEO), on the other hand, there is some doubt whether Facebook SEO is really effective. For one, this particular social media site uses the “nofollow” tag. This means that your backlinks from Facebook aren't given any value by search engine crawlers. Thus, those links aren't affecting your search engine rankings at all (but they will still give you traffic).

Facebook links may be nofollow, but this doesn't mean that the website completely doesn't have social media SEO opportunities. Here are a Facebook SEO tactics:

    * Post links to your website in less obtrusive areas. A good thing about Facebook Web promotion is that it presents ads and links in a rather subtle way. If you can notice, most of the ads on FB are at the right side. Although links can be found everywhere, they aren't slammed right in your face. By posting links only in your bio box, info tab, right side panel etc., you won't be turning off users by spammy messages. Thus, there are more chances of people checking out content in your site and linking to it.

    * Don't stop the posting. Many a time have companies felt excited about reaching fans via Facebook Web promotion, but find that the excitement dwindles after a month or two. Keep on posting --- send out daily posts, and write about interesting things regarding your business, services, and products. These posts can encourage conversation, likes, and comments. Besides, if all your status messages are all about your products and services, your page will lean more on spammy.

    * Give away free stuff. Almost everyone loves free stuff. Start a contest or coupon codes with enticing value to encourage fans to participate in your social media SEO campaign. If you get fans excited, they just might tell their family or friends and blog about it. This Facebook Web promotion tactic can result to more links pointing to your main site.

    * Don't hesitate to ask for a link. It never hurts to request, or even beg, for a link. Once you have a minimum of 25 fans, post an update and ask your fans to post a link pointing to your site on their blog. If they're truly your fans, chances are they'll help you out with this Facebook SEO strategy. To increase the chances of getting that link, give out coupon codes or other free items.

READ MORE - How Social Media has Changed SEO

12 Most Common SEO Mistakes

Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.
1. Missing the big picture

Most SEO advice is given for a single page, word or technique. But if a site is to be responsible for a profitable small business then in most situations it will need hundreds of pages targeting hundreds of thousands of keywords using a wide range of techniques.

All of these pages, keywords and techniques need to work together so you need a plan to coordinate that, including:

Keyword research looking for potential keywords with Wordtracker Keywords Toolß and existing traffic with Wordtacker Strategizer)

Strategy (your prioritized groups of target keywords)

Site structure (matching your target keywords) and navigation to distribute link power around your site

On page SEO

Link building with Wordtracker's new Link Builder tool and online PR.

To work at any scale beyond a micro-niche business, you must change your perspective from single (or exact match) keywords to keyword niches - groups of keywords sharing the same seed ...

... so right now I'm helping a site selling slippers and I might focus a lot of SEO and link building on the single keyword slippers but I'm really interested in tens of thousands of keywords containing slippers, including leather slippers, men's slippers, ladies slippers, etc.

I designed Wordtracker Strategizer to work with this shift in perspective from single keywords to keyword niches.
2. Not having a keyword or SEO strategy

What are you trying to achieve? Most importantly your SEO strategy should serve the company, marketing and brand strategies. A keyword strategy is a prioritized list of the company's target markets' niches, as defined by the keywords used in those niches - the words and phrases used in search engines.
3. Putting too much trust in an SEO company

You need to get whoever you have approached to prove what they've done, even when you have a personal reference for that company. You should take a step back and ask yourself, "what is being delivered?" Make sure you are getting your money's worth.

Often they (businesses) will see a company with a nice website and they may be inclined to trust them because of that. Here are a few simple questions to ask any agency you might be talking to:

Do you always give complete ownership of site analytics accounts to your clients? If not, why not? (The answer is they want to 'lock you in'.)

How do you build links other than paid, directories, press releases, article sites and using your own websites?

Can you list all the link building techniques you have planned for me, give the weighting you'll give to each and why?

Give examples of how your strategy and tactics might change with circumstances.

If their given link building techniques include the likes of comment spamming and buying links ask: I understand they can work now, but what happens when Google stops them working?

(Following up on the question above) Remember the Florida update? If the person you're speaking to doesn't remember 'Florida', ask to speak to an SEO who does.
4. Having a company structure or systems that are unable to accommodate change

Change is always difficult. But combine it with something completely new and you've got a problem. The new thing is SEO and online marketing - neither is particularly well understood or even trusted, and in some cases companies have never heard of it.

Change is never going to happen unless those with authority and responsibility absolutely insist it does. This slows down many large companies and allows the small, who do embrace SEO, to do well. Here's a nice example - do a search for hotels in London, Paris or New York. You would think you would see all the big names at the top, but you'll see plenty of companies you've never heard of.

5. Not coordinating SEO with your editorial, sales and marketing departments

New content without SEO to maximize the number of target visitors seeing that content is a waste.

SEO without marketing to convert those visitors is a waste.

Your content, SEO and marketing should work together as part of a process.
6. Not monitoring response or acting on results

You have to monitor response eg, the numbers buying your product or signing up to your newsletter.

You may find that the market niche you hoped would work ends up being lame. If so, move on.

Monitor traffic, rankings and response for relevant searches. If you are getting good or bad results you need to act appropriately. That might be moving on to the next target niche, or investing more resources into the same ones.
7. Poor content management systems

It's a cliche to say you need the right tools to do the job. One of SEO and online marketing's tools is a content management system (CMS) that gives you complete control over most of the content, on most of the pages, including site navigation, menus and all marketing. Not having that is like entering a car race on a scooter.
8. Letting developers control website content

Partly as a result of companies having no existing knowledge and systems to accommodate online marketing and SEO, those who build the website have by default often become in charge of its content.

But letting developers take control of online content is like letting the mechanic drive the racing car. Or buying a car from a Ford garage and letting the mechanics decide where you can drive.

Take control of your website.

The developer's job is to deliver the functions you want and keep the site working. What goes on the site and where and when is the responsibility of editorial and marketing, including SEO.
9. Not doing SEO now

Here's a simple point; every day you wait to start SEO means it will be more expensive to get the same results when you do start. If you can get to the top of Google for a collection of keywords this will give you momentum and help you stay at the top, and it becomes cheaper.

Serious search engine success allows for serious business success - put these things together and you've basically got a gold rush. If you don't do the work now it's going to cost you a fortune to do it in the future. There is a simple reason for this and it's inbound links.
10. Neglecting the importance of site structure and navigation

Most reasonable sites for reasonably sized businesses are going to need hundreds (sometimes thousands) of pages.

If you have hundreds of pages you need an optimized site structure and an accompanying site navigation. Even on a small site it's possible to get this wrong and waste all your work.

You might have wonderfully optimized pages and links but if you don't have your navigation right, or your structure isn't right then your success will be limited.

What should you do? It's hard to give a quick answer, but you should organize your site content into categories of related content. Let's say you had a site selling chocolate - you would have all your Belgian truffles in one place and chocolate cake recipes somewhere else, almost working as different sites with their own home page (category home pages.)

On larger sites, related categories can be grouped together into channels.

Make sure your home page links directly to your site's most important category pages. See Are your Superman Pages trapped in a basement full of kryptonite?
11. Neglecting your home page

Your home page is by far your most powerful page because most of your site's inbound links will come to there. Use that power with copy to both target your toughest keyword niches and help other niches with links to their category home pages.

You can test what works, trying keywords of varying degrees of difficulty and ambition.
12. Over-relying on your home page
This is just as problematic. There are only so many different keywords you can effectively target with one page. When success is achieved for a keyword niche with your home page - move that success to other pages using internal and external links.


12 Most Common SEO Mistakes

READ MORE - 12 Most Common SEO Mistakes

10 SEO Link Building

SEO link building is one of the most crucial methods you can use for website promotion. While on-page optimization is important, it doesn't take you really far. Once your website is up and running, the next thing to do is build quality inbound website links, which can help your site appear higher in the search engine results pages (SERPs).

Here are valuable tips for search engine optimization link building. If you're an expert in SEO already, these tips will remind you of the basic yet essential link building strategies.
1. Go for Higher Quality Links

All links are not created equal. SEO links that have higher value provide greater optimization benefits compared to low quality links. There are several factors that can determine the quality of website links. These are:
The reputation and trustworthiness of the domain giving the website links. For instance, a link from cnn.com would have higher value compared to a link from a website that ranks lower in the Alexa rank checker.
How relevant the anchor text is to the link. This means that an anchor text saying "fish tank" would be far more relevant and valuable than a "click here" anchor text.
The link's location within the site structure. For obvious reasons, SEO links embedded on a site's homepage is more beneficial than a link that comes from a deeply hidden page.
The link's visibility on a webpage. It also matters where the inbound link is located on a webpage. Website links at the top of a webpage are more visible than those at the bottom.
Similarly, a link that's one of three on a page is more valuable than a link that's one of 80.

Now that you have an idea of how website links are given value, the question is: How do you get high quality links? The tips below will explain different methods of effective search engine optimization link building. 2. Create Useful, Relevant and Interesting Content

Building superior quality content remains an effective method of getting SEO links from other websites. With excellent content, not only will you be able to build backlinks naturally, requesting a link also becomes easier since the partner website can benefit from the link request as well.

In addition, building good content is one way to get all your SEO links for free. Link baiting is a method made for the sole purpose of attracting links using interesting and useful content. All you have to do is create a site with great content, and wait for the website links to come. 3. SEO Link Building with Blog and RSS Feeds

Promoting your site via blogs and RSS feeds is an easy and great way to boost your site's exposure and SEO link building opportunities. Blog readers are always looking for interesting sites and posts. If your website is listed in their preferred blog and RSS directories, there's a decent chance that your site will be found. 4. Submit Your Site to Directories

Another easy way to get website links is through directory submissions. Although this method doesn't quite give good quality SEO links, it's a good place to start if you're new to search engine optimization link building.

There are two ways to submit your site to directories. You can use a directory submission service that automatically sends your site to over 100 directories, or you can manually submit the site yourself. Doing it automatically saves you a lot of time; while manual submission allows you to easily send your site to major directories (the more popular directories usually don't accept automatic submissions).

Now you can purchase Jazzers individually on SiteJazzer!

SiteJazzer makes it easy for businesses and agencies to create and show off their web content in style.

Sign up for free to try out and pay only as you download individual Jazzers.

Login to SiteJazzer and introduce dynamic elements into your website today.

SiteJazzer has amazingly easy-to-create Jazzers such as 3D Flip Book, 3D Carousel and others.

All Jazzers can be published in HTML5, making them viewable on iPhones and iPads. You have the choice of Flash and HTML5 Jazzers. See All Jazzer Prices 5. Research on Your Competitors' SEO Links

Look up the sites that are providing links to the websites of your competitors. This is a good way to start your SEO link building efforts, since websites that link to your competitors are likely to be interested in linking to your site as well. However, before implementing this strategy, make sure that your website is as good as your competitor's.

There are many SEO link building tools that can help you check your competitors' SEO links. SEOBook Back Link Analyzer provides comprehensive backlink information. It's free, but only runs on Windows. There's also the impressive (paid) SEO SpyGlass, which runs on Mac, Linux and Windows. 6. Writing and Submitting Articles

There are several websites out there that you can submit your articles to. EzineArticles, for example, is a popular article site that allows you to post writings, as well as build website links. You can either create SEO links within the article or at the bottom section of the article called the "bio box" or "author box."

Again, it's important that your articles are useful and informative. Bloggers, news reporters and other industry experts might be interested in posting your article to their blog or creating SEO links to your site. So, make your article as interesting as possible. 7. Purchase Links and Look for Link Brokers

Although Google is becoming stricter on link renting, it's possible to purchase temporary website links. The reason why Google is cracking down on link renting is that these SEO links are there on your site one day, and then suddenly disappears once you stop renting them.

For this reason, it's advisable to permanently purchase these one-way website links. 8. Use Local Directories

Website owners who have a brick and mortar business can find local directories very useful in their search engine optimization link building campaign. If your business is in the United States, for instance, you can submit your site to the Better Business Bureau or the Chambers of Commerce. Not only will you receive high quality SEO links, your website will also appear in regional searches, or even rank higher. 9. Press Releases

Don't underestimate the power of press releases. If you write something very interesting about your business, website or company, there's a good chance that your press release will be picked up by news organizations, such as cnn.com. This can be a huge website visitation and SEO link building opportunity for you. 10. Participate in Forums

Interacting in communities and forums is another grSEO link building is one of the most crucial methods you can use for website promotion. While on-page optimization is important, it doesn't take you really far. Once your website is up and running, the next thing to do is build quality inbound website links, which can help your site appear higher in the search engine results pages (SERPs).

Here are valuable tips for search engine optimization link building. If you're an expert in SEO already, these tips will remind you of the basic yet essential link building strategies.
1. Go for Higher Quality Links

All links are not created equal. SEO links that have higher value provide greater optimization benefits compared to low quality links. There are several factors that can determine the quality of website links. These are:

    * The reputation and trustworthiness of the domain giving the website links. For instance, a link from cnn.com would have higher value compared to a link from a website that ranks lower in the Alexa rank checker.
    * How relevant the anchor text is to the link. This means that an anchor text saying "fish tank" would be far more relevant and valuable than a "click here" anchor text.
    * The link's location within the site structure. For obvious reasons, SEO links embedded on a site's homepage is more beneficial than a link that comes from a deeply hidden page.
    * The link's visibility on a webpage. It also matters where the inbound link is located on a webpage. Website links at the top of a webpage are more visible than those at the bottom.
    * Similarly, a link that's one of three on a page is more valuable than a link that's one of 80.

Now that you have an idea of how website links are given value, the question is: How do you get high quality links? The tips below will explain different methods of effective search engine optimization link building.
2. Create Useful, Relevant and Interesting Content

Building superior quality content remains an effective method of getting SEO links from other websites. With excellent content, not only will you be able to build backlinks naturally, requesting a link also becomes easier since the partner website can benefit from the link request as well.

In addition, building good content is one way to get all your SEO links for free. Link baiting is a method made for the sole purpose of attracting links using interesting and useful content. All you have to do is create a site with great content, and wait for the website links to come.
3. SEO Link Building with Blog and RSS Feeds

Promoting your site via blogs and RSS feeds is an easy and great way to boost your site's exposure and SEO link building opportunities. Blog readers are always looking for interesting sites and posts. If your website is listed in their preferred blog and RSS directories, there's a decent chance that your site will be found.
4. Submit Your Site to Directories

Another easy way to get website links is through directory submissions. Although this method doesn't quite give good quality SEO links, it's a good place to start if you're new to search engine optimization link building.

There are two ways to submit your site to directories. You can use a directory submission service that automatically sends your site to over 100 directories, or you can manually submit the site yourself. Doing it automatically saves you a lot of time; while manual submission allows you to easily send your site to major directories (the more popular directories usually don't accept automatic submissions).
Purchase nice web elements, one at a time

Now you can purchase Jazzers individually on SiteJazzer!

SiteJazzer makes it easy for businesses and agencies to create and show off their web content in style.

Sign up for free to try out and pay only as you download individual Jazzers.

Login to SiteJazzer and introduce dynamic elements into your website today.

SiteJazzer has amazingly easy-to-create Jazzers such as 3D Flip Book, 3D Carousel and others.

All Jazzers can be published in HTML5, making them viewable on iPhones and iPads. You have the choice of Flash and HTML5 Jazzers. See All Jazzer Prices
5. Research on Your Competitors' SEO Links

Look up the sites that are providing links to the websites of your competitors. This is a good way to start your SEO link building efforts, since websites that link to your competitors are likely to be interested in linking to your site as well. However, before implementing this strategy, make sure that your website is as good as your competitor's.

There are many SEO link building tools that can help you check your competitors' SEO links. SEOBook Back Link Analyzer provides comprehensive backlink information. It's free, but only runs on Windows. There's also the impressive (paid) SEO SpyGlass, which runs on Mac, Linux and Windows.
6. Writing and Submitting Articles

There are several websites out there that you can submit your articles to. EzineArticles, for example, is a popular article site that allows you to post writings, as well as build website links. You can either create SEO links within the article or at the bottom section of the article called the "bio box" or "author box."

Again, it's important that your articles are useful and informative. Bloggers, news reporters and other industry experts might be interested in posting your article to their blog or creating SEO links to your site. So, make your article as interesting as possible.
7. Purchase Links and Look for Link Brokers

Although Google is becoming stricter on link renting, it's possible to purchase temporary website links. The reason why Google is cracking down on link renting is that these SEO links are there on your site one day, and then suddenly disappears once you stop renting them.

For this reason, it's advisable to permanently purchase these one-way website links.
8. Use Local Directories

Website owners who have a brick and mortar business can find local directories very useful in their search engine optimization link building campaign. If your business is in the United States, for instance, you can submit your site to the Better Business Bureau or the Chambers of Commerce. Not only will you receive high quality SEO links, your website will also appear in regional searches, or even rank higher.
9. Press Releases

Don't underestimate the power of press releases. If you write something very interesting about your business, website or company, there's a good chance that your press release will be picked up by news organizations, such as cnn.com. This can be a huge website visitation and SEO link building opportunity for you.
10. Participate in Forums

Interacting in communities and forums is another great, not to mention free, way of getting SEO links that point to your website. Forum users are usually free to post links to their websites in the footer of their profile or posts. Just make sure that you're not spamming. You should contribute to the forum positively.

On the other hand, many forums have the "nofollow" tag, so those inbound website links might not help in boosting your site rankings. Nonetheless, while communities and forums may not help in your SEO link building efforts, they can help increase website traffic, especially if other forum users are interested in what you have to say.eat, not to mention free, way of getting SEO links that point to your website. Forum users are usually free to post links to their websites in the footer of their profile or posts. Just make sure that you're not spamming. You should contribute to the forum positively.

On the other hand, many forums have the "nofollow" tag, so those inbound website links might not help in boosting your site rankings. Nonetheless, while communities and forums may not help in your SEO link building efforts, they can help increase website traffic, especially if other forum users are interested in what you have to say.

READ MORE - 10 SEO Link Building

3 SEO Traps to Avoid During Your Redesign

I receive a lot of SEO questions from business owners who want to spruce up their aging websites, but are dead afraid of losing their existing search engine traffic. And for good reason. Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot escape from. It's hard to make monéy while stuck in a trap!

With that in mind, here are a 3 SEO Traps to Avoid During Your Redesign :

1: Your Content Management System

If you are switching to a different content management system, (CMS) it often means that the URLs from your current site will have to change to something that fits with the new system. It's likely that the new URL naming convention will not match your old one.

The Escape: If this is the case with your new back end, then 301-permanent redirect all of the old URLs to their new counterparts if you can. If this is a practical impossibility, then review your analytics to find the landing page URLs within your website that receive direct search engine visitors, and redirect those. Also redirect any URLs that have links pointing to them from other sites. While it's best practice to redirect all URLs, those that don't receive any direct search engine traffic and don't have any external links are less important.

2: Your Site Architecture

Your new website is likely to be sporting a brand new navigational scheme as well as an overall change of its site architecture (how each page links to each other). This is a key element in determining whether pages from your website will show up in the search results. For instance, if you take a page from your website that is currently featured in the main navigation (meaning that every page of the site links to it) and you feature it less prominently within your new website, don't be surprised if it doesn't show up in the search results for its targeted keyword phrases as it used to.

The Escape: You can tell the search engines which pages are the most important ones on your site by how you link to them. Be sure that the pages you are optimizing are linked from your main navigation so that they will receive the internal link popularity they deserve. They'll stand a much better chance at bringing you targeted visitors than those that are deeply buried.

3: Your Content

If you hadn't previously optimized the content of your old site, I highly suggest doing so with your new site. This means that you research the keywords that people use at the search engines to find products or services like yours, and then use them strategically within each page of the website. Doing so will likely boost the targeted visitors to your site fairly quickly after going live.

READ MORE - 3 SEO Traps to Avoid During Your Redesign

seo on page

On page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines, here is a quick guide towards good on page SEO:

• Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.
• Make sure that you have unique content on every single page.
• Make sure that your meta-tags are arranged correctly - your page title tags and description tags should describe the content of your different web pages. The page title tags should be less then 68 characters and the description tags more detailed but less then 148 characters.
• Make sure you label the different headers on your web pages using H tags.
• Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.
• Make sure that the links within your site are complete i.e. if you are linking to the blue widgets page link to domain.com/blue-widgets.php as apposed to just blue-widgets.php.
• Make sure that you use descriptive URLs for your images i.e. use blue-widget.jpg as apposed a bunch of numbers and or letters .jpg.
• Make sure that you label all of your images with descriptive alt attributes.
• Make sure that you make good use of anchor text links within your content - if you have a page about blue widgets, use the phrase blue widgets in the text that links to it.
• Make sure that there is only one version of your site - 301 redirect all non www. URLs to the www. ones or vice versa.
• Make sure that there is only one version of your homepage - 301 redirect the index or default page back to domain.com.
• Use the rel="nofollow" tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.
• Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.

If you follow these guidelines you are on your way towards good on page SEO and to good rankings in the search engines.

READ MORE - seo on page

Image SEO

So far we spoke about title optimization, importance of heading tags, anchor text but we just mentioned images for once or twice.

Even tho the weight search engines give to optimized images is not heavy as the title tag it still does help us in our SEO Optimization venture to rank higher in the SERPs. I have seen many web masters avoid optimizing their images because they are not aware of it, or simply because they don’t think it is worth the time.

Well let me tell you, on one of my web sites I had a typo on the image alt tag, and on my stats i kept seeing organic traffic coming to my website with a typo word. I was like going mad and worried that I might have made a typo and maybe my business would not be taken serious. I kept digging deeper and deeper into the side and checking every single paragraph for the possible typo. It ended up that I had the typo on the image alt tag *shocking..no?*

Okey with that said I just wanted to show you that I have experienced and that image optimization DOES help. But now, lets see how to optimize a image (but not for image searches). I want to avoid image optimization for image searches since we want traffic to our content and not directly to our image.

Lets presume we have a search engine optimization website and we want to use a image logo instead of keywords in headings.

The next image is NOT what I would call optimized

    <img src=”logo.gif” width=”180″ height=”60″ />

Neither this is what I would call image optimization

    <img src=”logo.gif” width=”180″ height=”60″ alt=”Logo” />

While this is what I would call SEO optimized image

    <img src=”logo.gif” width=”180″ height=”60″ alt=”Search Engine Optimization (SEO)” />

Oh hold on, neither this is image optimization, actually this would be keyword spamming (and might harm you)

    <img src=”logo.gif” width=”180″ height=”60″ alt=”Search Engine Optimization (SEO), SEO Service, SEO Company, SEO Expert, SEO software, SEO Tools” />

Keep in mind, image alt tag can HELP us in SEO Optimization of our web site, but as any other tag that search engines read, it can harm our web site too if we abuse and over use it (avoid keyword stuffing).

READ MORE - Image SEO

tips on the most effective search engine optimization

Need high website rankings but not sure where to start? Or do you already have an effective SEO plan for promoting your website? Check whether you can improve it, or make your own plan from scratch! Even if you're a complete beginner, within 5 minutes you'll have a clear idea of what SEO is about and where to start. Just read on!

Roughly, any SEO has to make the following vital steps:

1. Choosing the right keywords
2. Optimizing your site's content
3. Cleaning and organizing your site's structure
4. Finding places to get backlinks from
5. Building a wide network of quality links
6. Monitoring website rankings over time

Don't even think to miss any of these tasks — these five are absolutely inevitable.

Let's go over each task to find out how to perform best at each point, and which search engine optimization software from SEO PowerSuite should be used for better results.

READ MORE - tips on the most effective search engine optimization